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MDG appoints new distributors for UK and Middle East

MDG Fog Ltd has appointed two new distributors for its acclaimed range of fog and haze generators.

Martin Michaud CEO of MDG and Matt Wiseman of MDGfog UK
Martin Michaud CEO of MDG and Matt Wiseman of MDGfog UK

Elie Battah, General Manager of Robe Middle East

From 1 October 2014, MDGfog UK, a trading division of Robe UK Ltd, will take responsibility for the exclusive distribution of the full MDG product range in the UK & Eire. This new division will be headed by Matt Wiseman, a well-known face in the UK entertainment industry who brings 20 years of experience to the role.
“I am looking forward to the new avenues and responsibilities this arrangement brings,” says Wiseman. “It will allow MDGfog UK to focus wholeheartedly on promoting and servicing the MDG brand across the UK and Eire, with the added confidence of solid backing from Robe UK’s established administrative, service and warehouse facilities in Northampton.”
Mick Hannaford, Managing Director of Robe UK, adds, "We believe the quality and performance of the MDGproducts are an ideal offering for both established and new Robe customers. MDG, like Robe, manufactures products which are equally at home in any touring, television, theatre or installation environment and thus form a perfect complement to both our product range and our customer base." MDGfog UK can be contacted at:

Matt Wiseman,
3 Spinney View
Stone Circle Road
Round Spinney Industrial Estate
NN3 8RF, Northampton
United Kingdom
Tel: +44 1604 741000
Fax: +44 1604 741041

The new arrangement follows on from a successful collaboration between MDG and Robe Middle East. Since April 2013 Robe Middle East has assumed responsibility for the exclusive distribution of MDG products across the Middle East with a large market influence in the UAE, Qatar, Saudi Arabia, Lebanon and Bahrain in particular.
"One year on from the start of our collaboration I can report that the arrangement is a great success with an ever-increasing demand for MDG products across these territories," says Robe Middle East General Manager, Elie Battah. "We carry a full stock of the MDG range in our Dubai offices along with all the consumables to support it. This enables us to offer our customers immediate delivery and a complete support service.
"MDG is a high quality brand that fits very well with our Robe line of products. Our customers are very demanding so having MDG on board adds another premiere brand to the line of products we distribute – which all helps to keep them satisfied!"
Robe Middle East can be contacted at:
Elie Battah,
General Manager
Office Number 507 5th floor
Al Asmawi Building
Dubai Investment Park 1
P.O. Box: 391 898
Tel: +971 4 885 3223

For almost thirty-five years MDG has held a position worldwide as the leading brand of atmosphere generators. MDG atmosphere generators are employed across all areas of the entertainment industry and play a major role in training exercises with the military, firefighters and industrial workers.
MDG products can be seen from Broadway to the West End and in almost every continent, appearing in theatre and opera, film and television, themed entertainment and large-scale events, live music and festivals.
"MDG is proud to partner up with Robe UK Ltd for the United Kingdom market and Robe Middle East Trading LLC for the Middle East and welcomes both to the MDG family," states MDG President & CEO,Martin Michaud. "Mick Hannaford and Elie Battah's perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies."
MDG will be exhibiting at PLASA London (5-8 October) on the Robe stand where it will show its award-winning dual-mode fog and haze generator, theONE, models from its ATMOSPHERE and MAX series and the ICE FOG Q model.
To discover more about MDG's full product range, visit

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