Noticias

Serving entertainment, industrial, fire-fighting and military customers since 1980, MDG will mark the occasion with the release of limited edition models of a brand new product line which are certain to become collectors items.

Throughout its history, MDG has developed the MAX Series of fog generators, the world-famous ATMOSPHERE haze generator, winner of LDI's Best Lighting Product in 1997, and the award-winning theONE digital atmospheric generator, LDI's Best Debuting Product in 2010. These were followed in 2013 by the e-series which brought increased efficiency and total electronic control to the product range. Now, Prolight+Sound 2015 will see the launch of 3 new products, the latest in MDG’s evolution of fog which will expand the range still further.

MDG’s anniversary will also be marked by the launch of a brand new website which will go live during the show and be reflected across MDG’s social networks. The new trilingual website will be found at www.mdgfog.com. Keep checking the address to see it go live!

MDG can be found in Hall 9 Stand E66 alongside its German distributors cast C.Adolph & RST Distribution GmbH (Hall 9 Stand E71). Come along to discover more about the new products and celebrate 35 years of atmospheric passion with the world-renowned specialist!

From 1 October 2014, MDGfog UK, a trading division of Robe UK Ltd, will take responsibility for the exclusive distribution of the full MDG product range in the UK & Eire. This new division will be headed by Matt Wiseman, a well-known face in the UK entertainment industry who brings 20 years of experience to the role.
 
“I am looking forward to the new avenues and responsibilities this arrangement brings,” says Wiseman. “It will allow MDGfog UK to focus wholeheartedly on promoting and servicing the MDG brand across the UK and Eire, with the added confidence of solid backing from Robe UK’s established administrative, service and warehouse facilities in Northampton.”
 
Mick Hannaford, Managing Director of Robe UK, adds, "We believe the quality and performance of the MDGproducts are an ideal offering for both established and new Robe customers. MDG, like Robe, manufactures products which are equally at home in any touring, television, theatre or installation environment and thus form a perfect complement to both our product range and our customer base." MDGfog UK can be contacted at:

MDGfog UK
Matt Wiseman,
3 Spinney View
Stone Circle Road
Round Spinney Industrial Estate
NN3 8RF, Northampton
United Kingdom
Tel: +44 1604 741000
Fax: +44 1604 741041
Email: info@mdgfog.uk

The new arrangement follows on from a successful collaboration between MDG and Robe Middle East. Since April 2013 Robe Middle East has assumed responsibility for the exclusive distribution of MDG products across the Middle East with a large market influence in the UAE, Qatar, Saudi Arabia, Lebanon and Bahrain in particular.
 
"One year on from the start of our collaboration I can report that the arrangement is a great success with an ever-increasing demand for MDG products across these territories," says Robe Middle East General Manager, Elie Battah. "We carry a full stock of the MDG range in our Dubai offices along with all the consumables to support it. This enables us to offer our customers immediate delivery and a complete support service.
 
"MDG is a high quality brand that fits very well with our Robe line of products. Our customers are very demanding so having MDG on board adds another premiere brand to the line of products we distribute – which all helps to keep them satisfied!"
 
Robe Middle East can be contacted at:
Elie Battah,
General Manager
Office Number 507 5th floor
Al Asmawi Building
Dubai Investment Park 1
P.O. Box: 391 898
Dubai
UAE
Tel: +971 4 885 3223
Email: info@robe-me.com

For almost thirty-five years MDG has held a position worldwide as the leading brand of atmosphere generators. MDG atmosphere generators are employed across all areas of the entertainment industry and play a major role in training exercises with the military, firefighters and industrial workers.
 
MDG products can be seen from Broadway to the West End and in almost every continent, appearing in theatre and opera, film and television, themed entertainment and large-scale events, live music and festivals.
 
"MDG is proud to partner up with Robe UK Ltd for the United Kingdom market and Robe Middle East Trading LLC for the Middle East and welcomes both to the MDG family," states MDG President & CEO,Martin Michaud. "Mick Hannaford and Elie Battah's perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies."
 
MDG will be exhibiting at PLASA London (5-8 October) on the Robe stand where it will show its award-winning dual-mode fog and haze generator, theONE, models from its ATMOSPHERE and MAX series and the ICE FOG Q model.
 
To discover more about MDG's full product range, visit www.mdgfog.com

MDG, exclusive distributors of Robe and Chromlech in Canada and manufacturers of industry standard MDG atmospheric generators, provided lighting, fog and haze effects for Mumford & Sons' mammoth 145-date international 2013 tour.
 
MDG supplied fifteen Robe Robin 600 LEDWash and sixteen Robe Robin 1200 LEDWash moving heads, plus a quantity of Chromlech Elidy LED lighting panels composed of 64 Elidy-Wall LED panels arranged in a 16 wide by 4 high video backwall, and 12 Elidy-Big and 12 Elidy-S panels rigged above and behind the band on stage. The tour marks the largest installation of the French lighting manufacturer's new product to date and the first project for MDG to supply with Elidy since its appointment as exclusive Canadian distributor.
 
MDG also provided two of its own, unique dual fog and haze generators, MDG theONE. These were located on either side of the stage to provide a highly controllable output of haze that showed off Ed Warren's spectacular lighting design to perfection.
 
"Smoke and haze suits the band's style really well," says Warren of Next Level Lights who has toured with Mumford & Sons as lighting designer since they started five years ago. "I use a lot of back light and overhead haze, so it's a vital part of my design."
 
The haze was able to highlight the unusual mid-air effects Warren created including those from the Chromlech Elidy with which he was able to paint shapes including squares and circles. These radiated as thin pencil beams through the smoke and delivered unique perspectives to the audience sightlines at the side as well as head on.
 
"There was a significant challenge to the haze effects in that ninety-five percent of the shows on our tour took place in the open air," continues Warren. "Trying to get a good spread of haze in outdoor conditions can be very frustrating. However, theONE was awesome and was able to provide a really strong haze, even outdoors. Its powerful fans and strong fogging ability kicks out such volume that I didn't even need them to run full time - and they always had plenty left in reserve, even on windy days."
 
"Yet when we played the indoor venues, theONE's controllability meant I could tone down the output to a much finer level which I chose to do using local control via my team on stage. They are very controllable (theONE, not the team!)."
 
MDG supplied the Robe, Chromlech and MDG equipment to Canadian lighting, sound and video supplier, Solotech, who looked after Mumford & Sons for the US leg of the tour, while Neg Earth supplied the UK leg with the Elidy panels supplied by Solotech.
 
"The service from MDG and Solotech was great," says Warren. "Both companies couldn't do enough to help and did a great job in getting the show on the road within a very short timeframe."

For more information on MDG's products and services visit www.mdgfog.com

MDG will be returning to PLASA in London (stand 2-S25) this year with its latest product, theFAN. Released amid celebrations at Prolight+Sound, Frankfurt in March, theFAN is a digital, fully DMX/RDM operated stand-alone unit.
 
theFAN has a very low power consumption of only 100W so benefits from very economical running costs. Nor is it channel hungry: the velocity of its three-bladed rotor is controlled via DMX (1 or 2 channels) or RDM, or locally using a discreet 4-button controller with LSC panel on the base of the unit.
 
A surge-protected, universal switching power supply covers the full range of 100V - 240V, 50/60Hz ensuring theFAN can be used anywhere in the world at the flick of a switch.
 
Stylish in design with a 270° tilting head, theFAN is ultra-compact and therefore extremely portable and versatile on tour. And as a final touch, theFAN can be free standing or truss mounted using a variety of fixings (Omega bracket, metric and imperial size clamp sockets) for both on-stage and in-truss use.
 
The result is a versatile, truly universal, free-standing unit that can be partnered with MDG generators or used independently. theFAN is, of course, guaranteed by MDG's standard two-year warranty.
 
Also on the PLASA stand will be the latest version of MDG's dual mode Digital Atmospheric Generator, theONE, complete with its highly adaptable touring cradle, the range of Atmosphere Haze generators, the MAX fog generators and the ICE FOG Q low-lying fog generator.

rolight & Sound 2012 will be the scene of a big celebration for MDG and cast C.Adolph & RST Distribution GmbH as the two companies celebrate a long-standing association. The show marks the twentieth anniversary of MDG's appointment of cast C.Adolph & RST Distribution GmbH as its distributor for Germany, Switzerland and Austria.

cast C.Adolph & RST Distribution GmbH promotes the whole range of MDG products across the entertainment, security, fire-fighting and industrial application sectors in these countries. This is backed up by comprehensive support and training roles.

High profile installations over the past twenty years have included Legoland Germany (2002) which marked one of the biggest MDG theme-pack installations to use this automatic refilling system and an art installation by artist Olafur Eliason, Innen Stadt Aussen Berlin (2011), where MDG fog generators were used to fill a room with fog to capacity. The fog was illuminated with changing coloured light, obscuring the visitors who were able to immerse themselves in the coloured haze as part of the experience.

Outside of the entertainment industry, cast C.Adolph & RST Distribution GmbH has provided customised MDG solutions to the Fire Fighting Training Centre at Andelfingen and the Swiss Air training facilities and a fog simulation system to VW Autostadt, Wolfsburg.

Recent entertainment projects include the Eurovision Song Contest, Düsseldorf which, renowned for its large-scale, high tech productions, used over forty MDG generators including Atmosphere Hazers, ICE FOG and MAX Series. "Most major German television shows will have MDG units hidden on them somewhere!" says cast's Sabine Siller. "All rental companies hold MDG in their stock because they can rely on their quality, durability and performance, especially under live conditions."

cast C.Adolph & RST Distribution GmbH Technical Director, Heinz Siller says: "One of our first big projects was to fill the 13km-long Frejus Tunnel under the alps with fog. We did this using MDG Ultra Max and Nema Box generators with such success that frightened Italians were seen running out the opposite end of the tunnel! I have even climbed the Matterhorn with an MDG machine just to show the client they can work even at a height of 3842m. Over the years you come to realise that MDG is not just a good product, it is a versatile solution for many different tasks!"

"Partners since 1992, twenty years in Germany in association with the same people and the same company is a real cause for celebration," says MDG's Martin Michaud. "Prolight & Sound is an opportunity to celebrate the journey so far and to look forward to the next twenty years. Cast has been fantastic in support of MDG products and the team, led by Heinz Siller, have worked tirelessly to bring MDG to a wide range of customers. Heinz possesses the very first ATMOSPHERE, our flagship product which is the industry standard worldwide. Now, if I could only convince him to give it back…"

At Prolight & Sound, MDG will be displaying the latest version of its revolutionary dual mode Digital Atmospheric Generator, TheONE complete with its highly adaptable touring cradle, theFan, a new digital, fully DMX/RDM standalone fan, the range of Atmosphere Haze generators, the MAX fog generators and the ICE FOG Q low-lying fog generator.

Come and visit them on the MDG stand at Hall 9.0 Booth E66 in the cast C.Adolph & RST Distribution GmbH area… where else would they be!

At precisely 4pm on Thursday 22 March, in front of a comprehensive collection of the press, a celebratory photo of the MDG team was emailed from the MDG headquarters in Canada to Heinz and Sabine Siller of cast C. ADOLPH & RST DISTRIBUTION as they stood on the MDG stand at Prolight+Sound. The photo showed the staff holding an Inukshuk, a Canadian monument made of unworked stones which represents the energy of stone in a human image, traditionally used by the Inuit for communication and survival. The message read: "MDG is proud and honoured to offer this Inukshuk to cast C. ADOLPH & RST DISTRIBUTION for our 20 years of partnership and many more to come!"

That same Inukshuk, having been transported in hand-luggage from Montreal to Frankfurt, was then presented on the stand to Heinz Siller by MDG's Martin Michaud. Michaud explained that, "In modern times, the Inukshuk has become a symbol of brotherhood, mutual aid and solidarity which are precisely those qualities shared by our two companies. It is said the Inukshuk will help the one who receives it to always make the right decision and choose the right path in life. This has certainly proved true in our case as MDG obviously took the right decision to appoint cast C. ADOLPH & RST DISTRIBUTION as our distributor all those years ago. Since then the relationship has blossomed into a valued and extremely successful long term association that means a lot to both companies."

cast C. ADOLPH & RST DISTRIBUTION returned the compliment with the presentation of a MDG-branded cake, and champagne with which to toast the occasion.

Prolight+Sound proved extremely busy for MDG with theONE and the ICE FOG Q undergoing constant demonstration and a new product, theFAN, released specifically for the show. theFAN is a compact, digital, fully DMX/RDM stand-alone unit which offers a universal switching power supply, low power consumption and a choice of mounting options for on-stage and in-truss use. The result is a versatile, truly universal, free-standing unit that can be partnered with MDG generators or used independently.

MDG, the world leader in atmospheric effects, is pleased to announce the appointment of AED Distribution as its official distributor in the Belgian and Luxemburg markets, with effect from 1st October 2011.

Through this partnership, AED Distribution (part of AED group), will supply and support MDG's leading portfolio of fog and haze generators to resellers, installers and rental companies, which will now benefit from easier access to MDG's reliable quality products.

"MDG is proud to partner up with AED Distribution for the Belgian and Luxemburg market and welcomes AED Group to the MDG family," states MDG President & CEO Martin Michaud. "AED's perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies."

Established in Mechelen, Belgium in 1977, AED Distribution distributes top professional brands across the Benelux countries, carefully screening all products before taking them into their range. AED Distribution works closely with the best dealers, installers and rental companies to provide the highest level of service.

"We are very pleased to be partnering with MDG, which is a world leader in professional fog and haze generators," states Hans Vanderheijden, Managing Director of AED Distribution. "AED Distribution is constantly looking for more products that bring value to the customer. MDG's are exactly such products, made for, and used by, professionals.

"As an extra bonus, our clients will not only be able to buy MDG at AED Distribution, but our sister company, AED Rent, will also add MDG products to its rental catalogue."

"The addition of our products to AED Rent's catalogue will strengthen both our positions as the leading atmospheric effect providers for the European entertainment rental industry," adds Michaud. "In my mind, it's a perfect match and the natural evolution."

Founded in 1986 as a dry-hire rental company for sound, AED Rent is one of the key European market players in lighting, sound, video, trussing, rigging and accessories for the professional audiovisual industry.

"We are truly excited about the partnership with MDG and AED Distribution," says Steven Mansvelt, Light Department Manager at AED Rent. "Logically, we will buy and promote MDG products. Without any doubts, MDG is a market leader and we're pleased to add state-of-the-art fog and haze generators to our rental program. MDG products do not need many 'words': they are typical products that add serious value to our rental catalogue."

After debuting with Celine Dion (Taking Chances World Tour 2009), Britney Spears (The Circus World Tour 2009), Kylie Minogue (US Tour 2010), Microsoft (Kinect CDS launch 2010) and Victoria’s Secret (2010), the MDG theONE™ atmospheric generator has completed another international assignment with Kylie Minogue’s Aphrodite – Les Folies World Tour 2011, which draws to a conclusion in South Africa this week.

Four of the ground-breaking theONEgenerators have accompanied Miss Minogue across 28 countries, augmented by four MDG Ice Fog QTM Low Lying Fog Generators, to produce the spectacular atmospherics which underpinned the tour’s distinctive look.

The MDG units were supplied for the European and North American legs by the tour’s lighting, video and sound supplier, Solotech. They were supplied at the request of lighting designer, Nick Waterhouse, who was careful to specify theONE for the demanding 77-date, six month tour.

“I was introduced to MDG by Solotech’s Karl Gaudreau when touring with Alicia Keys,” says Waterhouse. “We then took four DMX-operated versions of theONE on Kylie’s For You, For Me tour in 2009 and I was very impressed. I was determined to use them again for Kylie’s Aphrodite tour. I love the unique ability theONE has to set the output level from the desk and to switch between haze and fog modes.”

theONE’s revolutionary technology means this, fully digital, atmospheric generator, is capable of creating both fog and haze effects from the one source. It is also the first atmospheric generator with networking capability and, uniquely, can be operated via DMX, RDM, ACN, ETC-Net or Art-Net. These features ensure a fine, remote control over output, and gradual, seamless switching between haze and fog modes.

The superior qualities of theONE was acknowledged by receiving the Best Debuting Product Award at the LDI 2010 where the LDI judges deemed it “the turnkey solution for combining both fog and haze capabilities in a single, highly-portable design.”

MDG Fog has responded to these plaudits by perfecting a touring cradle for theONE, which is the first to provide fully-approved rigging options and uniquely fits all known sizes of 9kg gas (CO2 or N2) bottles. These unique features that ensure theONE is the only atmospheric generator you will ever need, on tour or at home.

Solotech’s Gaudreau has worked with MDG Fog on developing the DMX version of theONE so is well qualified to insist on using MDG atmospheric generators on his projects. He was extremely satisfied with the way the new cradle performed on the Aphrodite tour: “The newly refined design of theONE’s cradle is ideal for touring,” he says. “It gives us many more options for safely rigging the units and is strong enough to withstand the demands of an international tour. The cradle is set on wheels for easy transportation, making it especially fit for ready-to-go touring conditions.

“I find it is very user-friendly and, with its universal voltage rating, theONE is perfect for both international touring and for the rental side of our business.

For reasons of construction, features and effects, MDG’s theONE is my preferred solution for all tours.”

It’s not wonder why, this thing spits out fog or haze like no ones business! Just take a look at the tour edition of the thing with CO2 canisters attached, it looks mean and ready to smoke you out. In fog mode, theONE can spit out 10 hours, yes 10 HOURS of continues fog.. But it gets better, it Haze Mode, 308 HOURS all while consuming just 1415 watts of power.

There is a good reason MDG is calling this thing theONE, it’s the last one you’ll ever need! Martin Michaud, President of MDG Fog gave me a quick run down and demo of both the touring edition of theONE and the stand alone version. Take a look and let me know what you think. Will this be the last one you’ll ever need?

Thanks Martin and congrats!